Executive
Recruiters: Your Job-Search
Commandos
By Bill Radin
©1998 Innovative Consulting,
Inc.
Career Development Reports
Executive
recruiters (also known as
headhunters or search consultants)
have firmly established themselves
as a visible and highly valued
fixture in todays employment
landscape. Through their aggressive
matchmaking, headhunters affect
the careers of individuals,
the lives of their families
and friends, and the profitability
of entire corporations.
No
one knows exactly what the
business world would be like
without the influence of headhunters,
but one things for sure:
sometime in your career, youll
either receive a call from
a headhunter, or initiate
contact yourself. In either
case, you should learn how
to work with them effectively,
and take full advantage of
the many benefits their service
provides. Heres what
you get from establishing
a relationship with an executive
recruiter:
Greater exposure. Headhunters
not only maintain a myriad
of existing contacts within
your field, they can also
scout out new companies you
never heard of.
Increased efficiency. Headhunters
are obsessive networkers;
they spend their time researching
and penetrating the job market.
Their knowledge can save you
time in identifying and pursuing
prospective employers.
Personalized public relations.
Employers generally look more
favorably towards a candidate
whos professionally
recommended. Headhunters stake
their reputations on the quality
of their candidates, and will
always present you in the
best possible light.
Confidential representation.
Some job search situations
require a great deal of discretion.
For example, you may want
to explore an opportunity
with your present companys
direct competitor. In such
an instance, a headhunter
can present your background
confidentially, thereby protecting
your identity, and eliminating
(or at least minimizing) your
risk of exposure.
Authoritative career consulting.
Headhunters can help you determine
the job or career track thats
right for you, based on current
market conditions and your
own values and abilities.
Theyre also in a unique
position to walk you through
(and monitor) each step in
your job changing process.
Private training. Headhunters
can give you practical, time-tested
suggestions on how to strengthen
your resume and improve your
interviewing technique. In
many ways, a headhunter acts
as a personal coach.
Third-party representation.
As experienced brokers, headhunters
find ways to put favorable
deals together, and iron out
differences you and the hiring
company may have regarding
your salary, benefits, and
relocation package.
In
addition, working through
a headhunter can actually
improve your chances for success
once youve been placed.
Thats because the search
fee the hiring company paid
the recruiter represents a
sizable financial investment
in your future success --
an investment worth protecting.
Headhunters:
The Missing Link
Headhunting
is a multi-billion dollar
international industry that
acts as the missing link between
a half million job seekers
and employers each year. At
last count, there were over
125,000 executive search practitioners
in the United States, according
to The Fordyce Letter, the
industrys leading trade
journal.
Theres
hardly an industry or profession
that hasnt spawned its
own coterie of recruiters.
They cover every conceivable
pocket of the job market,
from food sales to machine
design to motion picture financing
to mortgage banking to freight
hauling to data communications
to haute cuisine to college
administration to city management.
Generally
speaking, headhunters work
within well-defined niches.
To make sense of a complicated
employment market, headhunters
classify their candidates
according to:
Title or function, which refers
to their descriptive title
or rank within the company,
such as president, plant manager,
staff accountant, director
of nursing, and so on;
Skill or application, which
refers to their specialized
abilities, such as tax accounting,
IBM AS/400 programming, secured
lending, and the like; and
Product or service, which
refers to the industry in
which the candidates do their
work, such as plastics, minicomputers,
industrial tools, public administration,
hospitality, and so forth.
To
give you an example, a recruiter
might place project engineers
(title) with computer-aided
design experience (skill)
into positions with companies
that built submarine hydraulic
systems (product).
Other
headhunters might place CEOs
(title) with plant management
experience (skill) who work
for companies that process
frozen broccoli (product);
or district sales managers
(title) with marketing degrees
(skill) who work for companies
that make high-top leather
sneakers (product).
Think
of your own experience. How
would you classify yourself?
Your answer will not only
help you put your career into
perspective; itll help
the headhunter determine whether
you "fit" into his
or her market niche.
Of
course, recruiters can use
other means to define their
markets. Some take an industry-specific
approach. Lets say you
work in the retail industry,
or in construction. Youll
probably find a recruiter
who doesnt care what
your title or function is,
as long as you have experience
in that target market. I knew
a recruiter named Jim, who
specialized in the printing
industry. No matter what you
did in the past, if it had
anything to do with printing,
Jim would gladly take you
under his wing.
The
opposite approach is taken
by the skill-specific recruiters.
To them, the product or service
of the host company is secondary
to the skills of their candidates.
This is the preferred method
of recruiters who specialize
in placement of data processing,
accounting, or clerical personnel.
Dont
Get Lost in the Shuffle
Even
though headhunters cant
guarantee you a new job, you
have much to gain from working
with them. And vice-versa,
since you represent an addition
to their continuously perishable
inventory. While its
true that headhunters owe
their allegiance to their
client companies (who pay
the fees), without candidates
to fuel the fire, headhunters
simply wouldnt exist.
For
each search assignment, headhunters
may prescreen hundreds of
prospects. Therefore, the
majority of their time is
spent with the finalists for
each open position, relegating
to their file drawers the
"reject" or the
"maybe next time"
candidates they encounter.
These candidates are often
highly skilled professionals
who simply dont fit
the specific qualifications
required by the headhunters
client company -- theyre
simply in the wrong place
at the wrong time.
For
that reason, you should always
press for a realistic appraisal
of your chances of being placed.
If one isnt forthcoming,
you can assume the recruiter
is giving your candidacy a
low priority. In that case,
you can opt to let your resume
languish in a headhunters
file, or seek the help of
a recruiter wholl take
an active role in finding
you a new position.
I
try my best to be up front
with every candidate I talk
to. If your skills fall outside
my area of expertise, Ill
steer you to another headhunter
who can be of assistance,
or provide you with some general
coaching which I hope will
be of value.
Always
look for a headhunter who
takes an interest in your
background, or who specializes
in your industry. The last
thing you need is to pin your
hopes on someone whos
not in a position to help
you. Be prepared for mixed
reviews when you talk to recruiters.
You might very well receive
a brush-off like, "Ill
call you in a week to 10 days";
or bad advice, such as "Youll
never find the job you want
with the background you have";
or discouragement like, "Nobodys
hiring now." Just keep
plugging away at your job
search -- and never take "No"
from a headhunter.
Of
course, even the most qualified
candidacy is subject to the
whims of a supply and demand
job market. In many cases,
a headhunter simply wont
know what your chances of
getting another job might
be until he or she puts out
feelers or sends you out on
an interview. To work most
efficiently, invest your time
with a recruiter who really
wants to help you.
Sigmund,
Sherlock, and Donald
Headhunters
come from a wide variety of
backgrounds, and exhibit the
same range of personal merits
and character strengths as
the rest of the human race.
The majority are honest, hardworking
entrepreneurs, who work diligently
to help candidates find meaningful,
rewarding jobs.
Ive
found that headhunters can
be divided into three different
personality types:
[1]
The Sigmund Freud headhunter
is a kindly, wise, and empathic
counselor. He or she listens
carefully when you describe
your values, your job preferences,
your personal goals, and your
family commitments. The Sigmund
Freud headhunter wants to
place you with a company youll
feel comfortable working for,
and will spend lots of time
getting to know you.
[2]
The Sherlock Holmes headhunter
is a clever, relentless, goal-oriented
detective, wholl track
down and contact every company
which might provide a match
for your skills. This type
can be quite creative in discovering
aspects of your background
which can be successfully
marketed to companies off
the beaten track, or only
peripherally related to your
present industry.
A
perfect example of the Sherlock
Holmes headhunter is Norman
Roberts, who works out of
an office in Los Angeles.
It was his ingenuity that
led to an unlikely (but highly
successful) match in 1984.
He took an unknown travel
industry executive -- Peter
Ueberroth -- and placed him
as the head of the U.S. Olympic
committee.
[3]
The Donald Trump headhunter
is the consummate deal maker.
This type is less concerned
with whether youre a
round or square peg, as long
as you can be crunched into
whatever hole may be available,
or convenient. Headhunters
like this tend to give the
search industry a bad name
because of their insensitivity
to the true needs of their
clients and candidates; and
although they can often produce
positive results, many times
their high- pressure tactics
lead to short-term employment.
While
personality and style are
important aspects to consider
when selecting a headhunter,
you should also evaluate the
headhunters past results.
Assuming you feel a modicum
of comfort with the person
youre dealing with,
its a good idea to check
into their track record and
experience level. If you discover
a consistent pattern of success,
youre probably off to
a good start.
Otherwise,
you might find yourself stuck
with the fourth type of headhunter:
the Inspector Clouseau. This
type embodies none of the
above personality traits,
only the endearing, bumbling
incompetence of the movie
character portrayed by the
late Peter Sellers. In his
Pink Panther movies, Inspector
Clouseau was able to crack
the trickiest cases; but only
through sheer serendipity
or plain dumb luck.
The
Two-Party System
Youve
probably heard of the so-called
schism in the world of executive
search between "retained"
and "contingency"
headhunters. True, differences
exist, especially in regard
to billing methods, candidate
salary levels, and operational
procedures.
However,
I prefer to think of the entire
search industry as a microcosm
of the American political
system, in which both Republicans
and Democrats live in peaceful
co-existence.
"Gee,
thats a far-fetched
analogy, isnt it?"
you ask.
No,
not really. Republicans and
Democrats are both loyal Americans;
they just have different views
concerning society and the
way the country should be
run.
The
same could be said of the
retained recruiters (who get
their fees paid in advance
and work to fill higher level
positions) and the contingency
folks (who only get paid once
their candidates are hired).
Each serves a different slice
of the employment population,
and each has a different concept
of how the search business
should work.
Interestingly,
the lines of demarcation have
begun to blur in recent years.
Just as Republicans and Democrats
have cross-bred portions of
their constituencies, so have
the retained and contingency
headhunters. Although the
traditional break point in
salary is around $75,000 (with
retained above and contingency
below) its no longer
unheard of for a contingency
recruiter to place a CEO at
$200,000 a year; or a retained
headhunter to place a manufacturing
manager at $55,000. Whats
more, each camp will, if the
situation warrants, borrow
from the others method
of billing the client. Lately,
Ive heard stories of
contingency recruiters charging
partially retained fees, and
retainer headhunters accepting
assignments "on spec."
As
the search industry continues
to evolve, itll matter
less and less how the client
is billed. Currently, there
are about a dozen different
billing schemes, from flat
fees to hourly fees to itemized
service charges. One clever
recipe combines contingency
with retained to produce --
voila! -- "contained"
search.
Understanding
these broad divisions will
help avoid confusion and save
you time if your salary level
is fairly polarized. That
is, if youre currently
earning, say, $35,000, theres
virtually no chance youll
be working any time soon with
a retained headhunter. Similarly,
if youre earning over
$100,000, the odds are, the
headhunter you work with will
be retained by the client
company.
Both
contingency and retained recruiters
play for big stakes. Fees
generally run from twenty
to as high as thirty-five
percent of a placed candidates
first year compensation. With
that type of arithmetic, its
easy to see why headhunters
develop ulcers, not to mention
a healthy skepticism towards
their clients and candidates.
All it takes is for an employer
or candidate to change his
mind at the last minute, and
the headhunter has lost, say,
$10,000 or $20,000 in personal
income for months of work.
Some
Common Sense Ground Rules
Lets
talk turkey for a minute about
what to expect from headhunters,
and how to establish some
common sense ground rules.
Here are seven issues youll
want to discuss before you
set any relationship in stone:
[1]
Compatibility -- Make sure
you feel comfortable with
the style, personality, intensity
level, and integrity of the
headhunter. As in any other
business relationship, you
want the other person to understand
your needs and act accordingly.
[2]
Confidentiality -- Make sure
your resume isnt going
to get plastered all over
town without your knowledge.
An inept (or anxious) recruiter
can overexpose your candidacy;
or worse, reveal your intention
to change jobs to your own
company.
[3]
Good Judgment -- Make sure
youre being sent to
interviews that match your
background and interests with
the needs of the recruiters
client company. The most common
complaint from both candidates
and employers is that recruiters
"throw candidates against
the wall to see what sticks."
[4]
Honesty -- Make sure theres
either a bona fide job opening
or an upgrade possibility
where youre being sent
to interview. Otherwise, youll
be spending your valuable
time on one wild goose chase
after another.
[5]
Tempo -- Make sure to let
the recruiter know at what
pace you want to proceed in
your search for a new position.
If youre not ready to
make a change until a later
date, or simply want to explore
the market, dont let
the recruiter waste your time
by sending you on an interview.
[6]
Arm-twisting -- Dont
be pressured into accepting
a position or a compensation
package simply to please the
recruiter.
[7]
Exclusivity -- Its fine
to work with a recruiter on
an exclusive basis, as long
as you feel comfortable with
the arrangement, and the recruiter
has earned the right of sole
representation. On the other
hand, you might not want to
limit your options. Despite
what you may be told, no recruiter
has the exclusive "ownership"
of your candidacy.
By
the same token, you must be
fair with headhunters. For
example, if youre pursuing
a job search on your own or
through another party, keep
the headhunter aware of your
activity, so you dont
cross paths. A recruiters
time and reputation are his
most valuable commodities;
he or she deserves better
than to be manipulated or
left in the lurch.
Recruiters
cant work miracles by
waving a magic wand over your
resume; all they can do is
match your background with
a suitable opening, and help
guide you through the job
changing process efficiently
and competitively. While its
true that headhunters have
their limitations and cant
be all things to all people,
It
makes good sense to build
a solid relationship with
a competent headhunter.
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